As we all know that the promo products are cheap, long-lasting and effective to work. According to a Research that 62% of promo recipients ultimately did business with that special company.
However, we have also stressed that the greatest ROI is contingent on companies effectively leveraging promotional products. Executing your promotional merchandise marketing in a manner that ignores market research and best practices will chip away at your marketing budget without delivering the upswing in brand awareness you expect. While, take it easy, we have useful ways to avoid unnecessary troubles.
Crafting a well-designed promotional product takes time. You will need to discuss your vision with an Account Executive who will help you craft a plan. They will suggest products, designs and modifications to personalize your product and target your audience for maximize impact. This isn’t a simple place-it-in-your-online-cart-and-checkout process.
The key to successful promotional product marketing is targeting a particular audience. Cast too wide a net and your promos will likely be uninspiring. Think about the interests and lifestyle of your ideal customers, and build a specific campaign that will reach them.
For a high-value promotional product, you may implement a method of collecting contact information for attendees at a trade show. Choosing a process like this will go smoothly if you make the acquisition process as painless as possible. Set up a few tablets by the promo item so interested parties can fill out a form in a matter of seconds.
If you are making a gift package for clients or contacts, find a way to incorporate the packaging into the promo to reduce unnecessary packaging. Sending a cooler or beach bag containing remaining promotional items will provide a topic for your promotional package and provide an item that has a track record of being used for many months to come.
Before you order a shipment of 2,000 promotional products, ask yourself how you are distributing the items and what would make sense for your specific context. Choose a promotional product that can be transported and distributed effectively. Trade shows are a perfect venue for smaller, high-value promos like a power bank or thermos.
We all know that mugs are a perfect item which become a useful and essential part of the daily lives of many recipients and that the advantage so printing your logo to a classic coffee mug and handing it out to customers and business contacts goes far beyond the initial flurry of excitement and delight which comes with the gifting of these beverage essentials. Everyone would be glad to get a gift and in particular people get excited about something which has true practical value. It could be this which makes promotional mugs more effective than some forms of general media advertising or it could be the great visible nature of coffee mugs and the fact that people use them in social positions.
There are remarkable figures and even more remarkable when one considered the fairly longevity of each message. One of the major problems facing marketers who invest heavily in mainstream media is the short-term effectiveness of their advertising spend. Once a campaign runs on TV or radio, or a series of print ads appear in a magazine or newspaper the effectiveness of the campaign tapers off very quickly. Providing your clients with a coffee mug, on the other hands, ensures that you could get repayment for your investment at any time in the future. The mug will remain behind for years to become an everlasting reminder of the products or services your company offers along with a simple means by which your contact details can be recovered and used.
Next time your company is wondering how it should split up the budget available for promotion and marketing of your brand and product range it pays to ensure that items which will keep on selling long after their initial distribution are part of your activity mix. While an advertisement in the mainstream media is always a proven way to get the phones ringing and stock moving out the door the problem always remains of whether the cost of the marketing campaign will exceed any margin which is generated by the movement of stock. Marketers have taken advantage of the effectiveness of wholesale promotional products most have come to realize that as a long-term investment which both highlights brand values and strengthen customers’ relationships there are few better marketing investments available all through the years.