Rolex Increases Production with Temporary Production Facilities
Rolex is rapidly increasing its production capacity by opening temporary and permanent facilities in Switzerland. The company revealed last year that it would invest more than $1 billion in a major new plant in Bulle, in the Swiss canton of Fribourg.
Olivier Curty, president of the Fribourg cantonal council, described Rolex’s plans as “a project of rare scale. He added.” This major investment will create a very large number of jobs. The project is on the right track, and the Fribourg authorities will try to ensure its success.”
The watchmaker has confirmed that the new permanent facility, which will add around 2,000 employees to Rolex’s existing 30,000, is expected to be completed and operational by 2029.
However, with demand for Rolex replica watches at an all-time high, the watchmaker is adding manufacturing capacity even faster, with three temporary facilities capable of adding capacity by 2025.
A report by Bloomberg’s Andy Hoffman shows that production will increase gradually as the temporary facility, also in Fribourg, comes online. As many as 300 people are recruited and trained for the workforce.
“Our current production cannot exhaustively meet existing demand, at least not without reducing the quality of our watches – which we refuse to do because the quality of our products must not be compromised,” Rolex said in a statement in 2021.