I heard the news that Warner Music Group finished its $180 million acquisition of EMP Merchandising in December, a German music promo product producer and online retailer. The acquisition will help WMB to better compete in the market, generate valuable fan data and continue to grow revenue.
“In today’s streaming world, merchandise is still one of the best ways that fans can express their passions and personalities,” says Max Lousada, CEO of recorded music, WMG. “It’s also a big part of how music has visible and physical effect on global culture and fashion. Welcoming EMP will be our latest move to expand our relationships with influencers across the globe.”
Danny Rosin, CAS, co-owner of Brand Fuel and a founder of the Band Together music festival in Raleigh, North Carolina, notes, “One week, Fast Company issued a generalized story mostly bashing our industry in regards to ‘cheap, disposable trade show swag,’ and the next week, Warner Music Group gets headline news by purchasing band merchandising powerhouse, EMP. I think that this news is like putting a megaphone up to our industry’s mouth, helping the world realize the power of corporate gifts.”
Data from the Licensing Industry Merchandisers Association shows that in 2016, global music merchandise sales grew 9.4 percent over 2015 to $3.1 billion. Capitalizing on that trend, EMP will become a standalone business, selling directly to fans, within WMG’s WEA global artist and label services division.
Rosin adds, “When promotional products are top quality, unique-designed and connect with a loyal audience, margins can expand versus contract. Granted, that $45 Taylor Swift concert shirt you bought your daughter might never reach the same retail value for a company brand, but just imagine if we can coach our clients to fuel the power of their brands just like a band does—through beautiful design and packaging, aligned with event experiences and on the hottest promotional gifts that do not end up in the landfill? We should all take a page from the big band merchandising playbook. The chances for aligning our promo goods and services with quality that will help with margin integrity are ripe for our industry.”
As many news showed that from pro athletes to everyday gym rats, hydration is an important part of practices, games and workouts.
This special promotional water bottle and Bluetooth speaker combo consists of a compass on the lid, which can also be used as a cup. Features a built-in TF card slot and comes with a USB charging cable; mmiline.com
Ensure big gulps with this 25 oz. stainless steel sports bottle, which features a wide mouth for easy use and a carabiner for attaching to a backpack.
This special cheap promo sports bottle has it all: seven-day pill case to store vitamins or other medication, leak-proof lid, 4-oz. to 20-oz. measurement markings and shaker ball.
Keep beverages cold and undiluted with this 25 oz. water bottle with freezable ice stick. Refreshing drinks are guaranteed at the gym, beach, spa, sports fields and more; goldbondinc.com
Besides, this water bottle features an auto-sealing cap with a wide mouth. It’s double-wall stainless-steel vacuum-sealed, so beverages stay cold for 48 hours and hot for at least 12.
Clients get classic styling with this 25 oz. Tritan sports bottle, which has a press-button, flip-open drinking lid with a spout and metal locking latch, however, it’s really one of the best promotional items as gifts, don’t you think so?
With the holidays drawing near us, giving is on all of our minds, and that includes our promos. Clients are looking for more ways to promote their business while making the world a better place, whether that means partnering with charitable organizations, using incentives to spread awareness or investing in promotional products that offer a solution to a harder problem.
Discover how you can better serve your clients by partnering with a sustainable supplier, and why their eco-friendly goals are worthy of investing in.
Many distributors know portable signs and displays are a profitable growth category, but a lack of promo product knowledge erodes confidence, keeping them from selling the product line themselves. Soft signs, banners and displays have mass appeal to clients big and small across a wide range of vertical market segments, all while being easy to sell and extremely profitable.
But, have you ever thought about offering logo printing services, but aren’t sure where to start? We’re here to help.
So you’ll find out how easy it is to provide three different printing methods for your customers. Besides, discover the biggest benefits of bringing printing services in-house for promotional merchandise, such as increased profits, shorter turnaround times and Peace of mind about imports and tariffs.